Diverse Retail

Pricing

Pricing that grows with your store

Start with the retail foundation, then add the operational depth, locations, and optional services your business needs.

Compare packages

Choose the closest starting point

These packages make comparison easier; the detailed feature descriptions remain below.

Core Retail

Counter & Office

From $85/month

Best for stores that need connected checkout, inventory, customers, purchasing, labels, and reporting.

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Advanced Retail

Retail Plus

From $105/month

Adds smarter ordering, Business Intelligence, service work orders, rentals, and advanced inventory tools.

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Specialty Operations

Operations

From $125/month

Adds activities, classes, travel, waivers, public booking, manifests, and connected operational calendars.

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Growth

Multi-Site

Custom quote

Adds shared data, inventory transfers, centralized purchasing, and corporate reporting across locations.

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Starting prices reflect the package foundation. Your quote will identify the locations, stations, users, optional components, payment configuration, hardware, and services included for your store.

Retail

Counter & Office

Starting at $85/month

For shops that need POS, inventory, customers, purchasing, labels, and reporting working together. These core features support daily retail operations, with more detail available in the Core Features section.

  • Point of Sale
    A clean, flexible checkout screen built for speed at the counter and depth when you need it. Ring sales, manage customers, apply discounts, take payments, and access the workflows that keep your business moving — all from one easy-to-use POS view.
  • Dashboard
    Key Performance Indicators (KPI) and Goals & Trends
    Gather quick insight into your store’s performance with dashboard views designed to highlight important sales, profitability, inventory, and trend data.
  • Departments
    Build a clear inventory structure with master departments and sub-departments. Track sales, margin, item movement, inventory value, and category performance at every level, giving your store a stronger foundation for reporting, analysis, and smarter retail decisions.
  • Inventory
    Find Items Fast. Manage the Details That Matter.
    Diverse Retail supports unlimited inventory items and gives your team powerful search tools to find products quickly. Use quick filter pills, advanced criteria, and category-based searches across products, suppliers, departments, pricing, ordering, attributes, alerts, and more.

    Core inventory types include Standard, Serialized, Price Points, Non-Stock, and Option Items, giving you the flexibility to manage physical products, tracked equipment, service charges, labor, rentals, fees, and other sellable items from one inventory system.

    Each item includes the retail details needed to manage it well — descriptions, product images, departments, suppliers, brands, product groups, size and attribute options, cost, markup, margin, retail price, MAP, MSRP, quantity on hand, tax settings, online selling options, reorder methods, and sales history.

    Product imaging helps bring inventory to life by feeding the shopping cart, customer-facing product pages, and image-based selling tools, making it easier for staff and customers to browse, recognize, and sell the right item.
  • Customer Engagement
    Get to know your customers without stepping away from the work. Diverse Retail brings customer details into the daily flow, tracking purchases, loyalty activity, preferences, bookings, rentals, service history, waivers, notes, and other interactions from one complete customer profile.
  • Supplier & Catalogs
    Connect your vendors to the inventory and purchasing tools that keep your store moving. Supplier catalogs help you build inventory faster, manage cost changes, identify new items, maintain MAP and MSRP, and support special orders from customer request through receiving and customer notification.
  • Purchase Orders
    Build smarter purchase orders with auto-suggested ordering, replenishment tools, and flexible supplier workflows. Diverse Retail helps identify what needs to be ordered, supports unlimited back orders, tracks cost changes from purchase orders and supplier catalogs, and handles case packs, eaches, order multiples, minimum order quantities, and reorder alerts.

    At each receiving point, if pending cost changes are detected, the system prompts your team to decide how the inventory item should be updated. Apply the new cost when appropriate, then choose whether to preserve the current margin by adjusting retail, or keep the current retail price and accept the updated margin. From suggested ordering through receiving, your team stays in control of purchasing, costs, pricing, and inventory accuracy.
  • On-Demand Order Replenishment
    Build purchase orders from smart replenishment analysis using replace quantity sold, min/max settings, special orders, and suggested order quantities. Run analysis directly from a PO or launch a full storewide replenishment review anytime.
  • Reports and Transaction Journal
  • Labels & Tags
    Create custom labels and tags with your own sizes, layouts, fields, and formats, then save reusable designs for the way your store prices, organizes, and promotes products.
  • Remote Tasks
    Create and manage task lists for physical inventory, creating and receiving POs, price checks, shelf work, and other store projects so staff can work through operational jobs from one organized place.
  • Email receipts, POs, and on-demand customer emailers
  • Did You Know?
    Discover helpful tips that highlight powerful features, time-saving shortcuts, and deeper capabilities you may not have explored yet.
  • AI Assist
    Access helpful guidance through smart, context-aware assistance. Heuristic and ChatGPT model access provide additional broad knowledge support for staff questions, workflows, and day-to-day system guidance.
  • Multilingual App
    Give each user the flexibility to select their preferred language, allowing more than one language to be used within the same store.

    Supported languages:
    English (United States)
    Español (Estados Unidos)
    Español (Latinoamérica y el Caribe)
    Français (Canada)
    Français (France)
    Deutsch (Deutschland) — German
    Nederlands (Nederland) — Dutch
    Português (Brasil)
    Italiano (Italia)
  • Native & Foreign Currency
    Select your store’s native currency and support foreign currency exchange and acceptance directly at the point of sale.
  • Access Control
    Protect your business with flexible, easy-to-manage permissions, IP blacklists and whitelists, security logs, and more.
Talk with sales

Advanced Retail

Retail Plus

Starting at $105/month

For retailers that need stronger inventory tools, business intelligence, smart ordering, and a real-time operations dashboard without adding scheduling and booking workflows.

  • Everything in Counter & Office
  • Dashboard Enhancements
    Adds a new Business Intelligence tab with a growing set of business indicators to help managers better understand store performance, trends, and opportunities.
  • Operations View
    Get a real-time snapshot of your store’s daily activity from one central operations page. Start with the big picture, then click any overview card to see the details behind it.
  • Option Items
    Build option groups and choices for items that need customization at the time of sale. Options can be simple selections, required choices, or add-on items with their own pricing.

    For example, an egg sandwich can include option groups for egg style, bread, cheese, and meat. Egg style might include folded omelet, fried egg, well fried, or scrambled. Bread choices might include bagel, roll, toast, or biscuit. Cheese and meat options can be added as free choices or priced upgrades.

    Option Items are ideal for food service, rentals, kits, packages, custom orders, service add-ons, and any item where the customer or staff needs to choose from available options before checkout.
  • Price Points
    Create multiple selling prices for the same item without creating duplicate inventory records. Price Points are useful when an item can be sold in different ways, sizes, quantities, or customer-facing formats.

    For example, a product could have a single-item price, a case price, a member price, a refill price, or a promotional price point. This keeps the item organized under one inventory record while giving staff the correct selling choices at checkout.
  • Work Order Service
    Manage service-based items that need tracking beyond a normal sale. Work Order Service items help staff create, price, and track repair, maintenance, installation, inspection, or labor-based work.

    Use Work Order Service for scuba gear service, bike repair, ski tuning, equipment maintenance, custom assembly, warranty work, or other jobs where the sale needs notes, status tracking, customer equipment details, parts, labor, and completion steps.
  • Matrix Items
    Group related items into an organized matrix for easier viewing, selling, and inventory management. Perfect for products with variations like size, color, style, flavor, or other attributes, matrix items help staff find and sell the right option faster. Matrix items can also be sold online as grouped products, giving customers a cleaner shopping experience when choosing the right variation.
  • Merchandise Zones
    Build a store layout and assign products to departments, sections, or selling zones so staff can locate items faster on the sales floor. Merchandise Zones help organize physical inventory by area, support floor-level item placement, and make zone-based inventory counts easier to control.
  • Special Orders
    Manage customer-requested items from the counter through ordering, receiving, and pickup. Staff can search inventory, supplier catalogs, or previous special-order items, then capture quantity, cost, selling retail, customer details, and optional deposits.

    Special Orders flow into ordering analysis and purchase order workflows so customer demand can be added to normal replenishment. As items are ordered, received, and picked up, the order status follows the item from request to delivery.
  • Smart Ordering
    Start each day with smarter purchase suggestions. Diverse Retail analyzes inventory overnight using Dynamic Min/Max, Days of Supply, and sales-based replenishment methods, helping you quickly identify what to reorder before stockouts slow you down.
  • Rental System
    Manage the Full Rental Lifecycle from Reservation to Return.
    Diverse Retail helps rental-driven businesses manage the complete rental process in one connected system. Create rental inventory, schedule reservations, check equipment out, track what is due back, manage late returns, capture charges, and keep customer activity tied directly to the sale.

    Rental items can be organized by type, size, package, availability, and condition, making it easier for staff to find the right equipment and avoid overbooking. Use the calendar and rental views to see what is reserved, what is currently out, what is due back today, and what needs attention.

    From the point of sale, staff can attach rentals to a customer, collect deposits or payments, print rental agreements, and record important details before the equipment leaves the store. When the rental returns, the system helps complete the check-in process, update availability, review charges, and keep the item ready for the next booking.

    Whether you rent scuba gear, skis, bikes, paddleboards, tools, party equipment, medical equipment, or other specialty items, the rental system keeps reservations, checkout, returns, customer records, and inventory status organized from start to finish.
  • QuickBooks Online API
    Connect Diverse Retail to QuickBooks Online for cleaner accounting workflows. Send summarized sales, payment, tax, and financial activity into QuickBooks through the API so bookkeeping stays more consistent and your team spends less time re-entering data.
Compare Retail Plus

Growth

Multi-Site

Custom multi-store quote

For larger operations that need multi-store control, transfers, shared data, and corporate reporting across connected locations.

  • Everything in Operations
  • Zone pricing
  • Corporate reporting with combined store reports and performance reports
  • Inventory transfers between locations
  • Centralized Purchasing with Split Distribution
    Create centralized purchase orders, then distribute inventory internally or split quantities across locations at the time of receiving.
  • Customer sharing, calendar sharing, and inventory sharing
Plan deployment

Add to any Package

Optional components

AutoPay $20/month

Automate scheduled billing and payment collection for deposits, renewals, invoices, and planned customer payments.

AutoPay can be used for trip deposits, staged payment plans, membership renewals, recurring charges, and scheduled payments on open invoices. Set up payment dates in advance, collect balances at the right time, and reduce the need for manual follow-up.

Great for dive trips, classes, memberships, service invoices, rentals, subscriptions, and any sale where the customer pays over time.

Email Automation CRM $10/month

Automate customer communication, reminders, and marketing using email or Email-to-SMS texting. Send the right message at the right time based on customer activity, purchases, bookings, classes, rentals, service work, memberships, birthdays, and visit history.

Examples include birthday messages, class and trip reminders, signup confirmations, membership renewal notices, rental past-due alerts, gear service reminders, work order ready-for-pickup messages, special order pickup notices, and follow-ups after courses, charters, or travel.

You can also automate internal reports and schedules, such as daily class schedules, instructor schedules, charter manifests, closeout reports, end-of-day sales summaries, and cancellation notices.

Demographic Market Data $5/month

Add ZIP-code-level demographic insight to your Diverse Retail system so you can better understand the markets around each store location.

Our demographic data includes population, density, city, county, metro area, age ranges, household income, home ownership, education levels, employment indicators, commute time, charitable giving, and more.

Use this information to support smarter pricing, marketing, customer targeting, site planning, and local sales analysis. Compare nearby ZIP codes, understand the makeup of your trade area, and identify opportunities based on income, age, family size, housing, and other local market indicators.

This is especially helpful for retailers, activity operators, service businesses, and multi-location stores that want better visibility into the communities they serve. Serving the US market only.

Shopping Cart $20/month

Add a customer-facing online shopping cart connected to your Diverse Retail system. Customers can browse products, add items to their cart, and complete secure online purchases.

Includes PayPal API integration and merchant services through Pay API™. Pay API can also connect with in-store DC Direct processing, allowing secure card token sharing between your counter sales and online shopping cart for a more connected payment experience.

Integrated EasyPost API support adds shipping rates, label creation, package tracking, and carrier support for online orders and in-store fulfillment.

Foreign Currency Rates Free through Jan. 2028.

Keep your store’s exchange rates current with automatic daily currency updates.

This add-on connects to an integrated exchange rate API and updates supported foreign currency rates for your store each day. Use it to support international customers, foreign currency pricing, travel-related sales, destination retail, and businesses that need quick access to current conversion rates without manually maintaining them.

Diverse Retail also keeps a currency trend history, including the last 5 days of rate movement plus comparison points from 30, 60, and 90 days prior, giving your team a quick view of recent changes and longer-term currency movement.

Hosted Connected Site Starting at $50/month

Let us host, build, and maintain your website on our servers using your own domain URL, then connect it directly to your Diverse Retail shopping cart and Customer Booking Site.

Your website can promote your business, highlight products and services, and guide customers into online shopping, activity bookings, class signups, waivers, and scheduled purchases — all connected to the same system your staff uses every day.

We can even add live shopping and booking elements directly to your landing page, such as Hot Sellers cards, featured products, upcoming classes, or a quick 3-day activity view that helps customers see what is available and take action right away.

Add-ons and services

Common quote components

Payments and hardware

Card terminals, receipt printers, label printers, customer display, cash drawer, station setup, and payment processor configuration.

Data and launch

Inventory import, customer import, department mapping, supplier setup, label templates, and staff launch training.

Website and online sales

Public website, product catalog, trip/course listing, rental booking, quote links, and future e-commerce planning.

Pricing questions

Which plan fits a dive shop?

Most dive shops should start with Operations because it includes Retail Plus plus the activity, class, travel, rental, waiver, and online booking workflows that dive operations usually need.

Can a shop start smaller?

Yes. A retail-heavy shop can start with Counter & Office, move into Retail Plus for advanced inventory and operations visibility, and add Operations when it is ready for bookings, rentals, and waivers.

Need help choosing?

We will map the right package to your store and workflows.

Schedule a demo Request a 30-day trial