Core Retail
Counter & Office
From $95/month
Best for stores that need connected checkout, inventory, customers, purchasing, labels, and reporting.
Review detailsPricing
Pricing that grows with your store
Start with the retail foundation, then add the operational depth, locations, and optional services your business needs.
Compare packages
Choose the closest starting point
These packages make comparison easier; the detailed feature descriptions remain below.
Advanced Retail
Retail Plus
From $110/month
Adds smarter ordering, Business Intelligence, service work orders, rentals, and advanced inventory tools.
Review detailsSpecialty Operations
Operations
From $125/month
Adds activities, classes, travel, waivers, public booking, manifests, and connected operational calendars.
Review detailsGrowth
Multi-Site
$150/month per location
Add products and change prices across stores with drag and drop, instant sends, or staged update packages, backed by shared lists, local controls, and combined reporting.
Review detailsStarting prices reflect the package foundation. Your quote will identify the locations, stations, users, optional components, payment configuration, hardware, and services included for your store.
Retail
Counter & Office
Starting at $95/month
For shops that need POS, inventory, customers, purchasing, labels, and reporting working together. These core features support daily retail operations, with more detail available in the Core Features section.
- Point of Sale
A clean, flexible checkout screen built for speed at the counter and depth when you need it. Ring sales, manage customers, apply discounts, take payments, and access the workflows that keep your business moving — all from one easy-to-use POS view. - Dashboard
Key Performance Indicators (KPI) and Goals & Trends
Gather quick insight into your store’s performance with dashboard views designed to highlight important sales, profitability, inventory, and trend data. - Departments
Build a clear inventory structure with master departments and sub-departments. Track sales, margin, item movement, inventory value, and category performance at every level, giving your store a stronger foundation for reporting, analysis, and smarter retail decisions. - Inventory
Find Items Fast. Manage the Details That Matter.
Diverse Retail supports unlimited inventory items and gives your team powerful search tools to find products quickly. Use quick filter pills, advanced criteria, and category-based searches across products, suppliers, departments, pricing, ordering, attributes, alerts, and more.
Core inventory types include Standard, Serialized, Price Points, Non-Stock, and Option Items, giving you the flexibility to manage physical products, tracked equipment, service charges, labor, rentals, fees, and other sellable items from one inventory system.
Each item includes the retail details needed to manage it well — descriptions, product images, departments, suppliers, brands, product groups, size and attribute options, cost, markup, margin, retail price, MAP, MSRP, quantity on hand, tax settings, online selling options, reorder methods, and sales history.
Product imaging helps bring inventory to life by feeding the shopping cart, customer-facing product pages, and image-based selling tools, making it easier for staff and customers to browse, recognize, and sell the right item. - Customer Engagement
Get to know your customers without stepping away from the work. Diverse Retail brings customer details into the daily flow, tracking purchases, loyalty activity, preferences, bookings, rentals, service history, waivers, notes, and other interactions from one complete customer profile. - Supplier & Catalogs
Connect your vendors to the inventory and purchasing tools that keep your store moving. Supplier catalogs help you build inventory faster, manage cost changes, identify new items, maintain MAP and MSRP, and support special orders from customer request through receiving and customer notification. - Purchase Orders
Build smarter purchase orders with auto-suggested ordering, replenishment tools, and flexible supplier workflows. Diverse Retail helps identify what needs to be ordered, supports unlimited back orders, tracks cost changes from purchase orders and supplier catalogs, and handles case packs, eaches, order multiples, minimum order quantities, and reorder alerts.
At each receiving point, if pending cost changes are detected, the system prompts your team to decide how the inventory item should be updated. Apply the new cost when appropriate, then choose whether to preserve the current margin by adjusting retail, or keep the current retail price and accept the updated margin. From suggested ordering through receiving, your team stays in control of purchasing, costs, pricing, and inventory accuracy. - On-Demand Order Replenishment
Build purchase orders from smart replenishment analysis using replace quantity sold, min/max settings, special orders, and suggested order quantities. Run analysis directly from a PO or launch a full storewide replenishment review anytime. - Reports and Transaction Journal
- Labels & Tags
Create custom labels and tags with your own sizes, layouts, fields, and formats, then save reusable designs for the way your store prices, organizes, and promotes products. - Remote Tasks
Create and manage task lists for physical inventory, creating and receiving POs, price checks, shelf work, and other store projects so staff can work through operational jobs from one organized place. - Email receipts, POs, and on-demand customer emailers
- Did You Know?
Discover helpful tips that highlight powerful features, time-saving shortcuts, and deeper capabilities you may not have explored yet. - AI Assist
Access helpful guidance through smart, context-aware assistance. Heuristic and ChatGPT model access provide additional broad knowledge support for staff questions, workflows, and day-to-day system guidance. - Multilingual App
Give each user the flexibility to select their preferred language, allowing more than one language to be used within the same store.
Supported languages:
English (United States)
Español (Estados Unidos)
Español (Latinoamérica y el Caribe)
Français (Canada)
Français (France)
Deutsch (Deutschland) — German
Nederlands (Nederland) — Dutch
Português (Brasil)
Italiano (Italia) - Native & Foreign Currency
Select your store’s native currency and support foreign currency exchange and acceptance directly at the point of sale. - Access Control
Protect your business with flexible, easy-to-manage permissions, IP blacklists and whitelists, access-hour limits, and security logs. After a system user logs in, staff with passwordless accounts can use a card or PIN for sales-only access to the POS.
Advanced Retail
Retail Plus
Starting at $110/month
For retailers that need stronger inventory tools, business intelligence, smart ordering, and a real-time operations dashboard without adding scheduling and booking workflows.
- Everything in Counter & Office
- Dashboard Enhancements
Adds a new Business Intelligence tab with a growing set of business indicators to help managers better understand store performance, trends, and opportunities. - Operations View
Get a real-time snapshot of your store’s daily activity from one central operations page. Start with the big picture, then click any overview card to see the details behind it. - Option Items
Build option groups and choices for items that need customization at the time of sale. Options can be simple selections, required choices, or add-on items with their own pricing.
For example, an egg sandwich can include option groups for egg style, bread, cheese, and meat. Egg style might include folded omelet, fried egg, well fried, or scrambled. Bread choices might include bagel, roll, toast, or biscuit. Cheese and meat options can be added as free choices or priced upgrades.
Option Items are ideal for food service, rentals, kits, packages, custom orders, service add-ons, and any item where the customer or staff needs to choose from available options before checkout. - Price Points
Create multiple selling prices for the same item without creating duplicate inventory records. Price Points are useful when an item can be sold in different ways, sizes, quantities, or customer-facing formats.
For example, a product could have a single-item price, a case price, a member price, a refill price, or a promotional price point. This keeps the item organized under one inventory record while giving staff the correct selling choices at checkout. - Work Order Service
Manage service-based items that need tracking beyond a normal sale. Work Order Service items help staff create, price, and track repair, maintenance, installation, inspection, or labor-based work.
Use Work Order Service for scuba gear service, bike repair, ski tuning, equipment maintenance, custom assembly, warranty work, or other jobs where the sale needs notes, status tracking, customer equipment details, parts, labor, and completion steps. - Matrix Items
Group related items into an organized matrix for easier viewing, selling, and inventory management. Perfect for products with variations like size, color, style, flavor, or other attributes, matrix items help staff find and sell the right option faster. Matrix items can also be sold online as grouped products, giving customers a cleaner shopping experience when choosing the right variation. - Merchandise Zones
Build a store layout and assign products to departments, sections, or selling zones so staff can locate items faster on the sales floor. Merchandise Zones help organize physical inventory by area, support floor-level item placement, and make zone-based inventory counts easier to control. - Warehouse & Storage Inventory
Define up to two additional storage locations per store, such as a warehouse or stockroom. Transfer quantity on hand (QOH) between locations to keep stock where it is needed. - Special Orders
Manage customer-requested items from the counter through ordering, receiving, and pickup. Staff can search inventory, supplier catalogs, or previous special-order items, then capture quantity, cost, selling retail, customer details, and optional deposits.
Special Orders flow into ordering analysis and purchase order workflows so customer demand can be added to normal replenishment. As items are ordered, received, and picked up, the order status follows the item from request to delivery. - Smart Ordering
Start each day with smarter purchase suggestions. Diverse Retail analyzes inventory overnight using Dynamic Min/Max, Days of Supply, and sales-based replenishment methods, helping you quickly identify what to reorder before stockouts slow you down. - Rental System
Manage the Full Rental Lifecycle from Reservation to Return.
Diverse Retail helps rental-driven businesses manage the complete rental process in one connected system. Create rental inventory, schedule reservations, check equipment out, track what is due back, manage late returns, capture charges, and keep customer activity tied directly to the sale.
Rental items can be organized by type, size, package, availability, and condition, making it easier for staff to find the right equipment and avoid overbooking. Use the calendar and rental views to see what is reserved, what is currently out, what is due back today, and what needs attention.
From the point of sale, staff can attach rentals to a customer, collect deposits or payments, print rental agreements, and record important details before the equipment leaves the store. When the rental returns, the system helps complete the check-in process, update availability, review charges, and keep the item ready for the next booking.
Whether you rent scuba gear, skis, bikes, paddleboards, tools, party equipment, medical equipment, or other specialty items, the rental system keeps reservations, checkout, returns, customer records, and inventory status organized from start to finish. - QuickBooks Online API
Connect Diverse Retail to QuickBooks Online for cleaner accounting workflows. Send summarized sales, payment, tax, and financial activity into QuickBooks through the API so bookkeeping stays more consistent and your team spends less time re-entering data.
Specialty Operations
Operations
Starting at $125/month
For shops that run activities, classes, rentals, travel, waivers, and online booking alongside the retail counter.
- Everything in Retail Plus
- Service Reminders, Work Orders & Rental Servicing
Keep scheduled service reminders, customer and equipment work orders, and rental-equipment servicing organized within the same connected operations system. - Activities
Create and manage boat charters, shore dives, snorkeling trips, bicycle races, group rides, day ski trips, guided tours, meetups, workshops, pet adoption events, health screenings, training clinics, demo days, and other bookable activities from one flexible calendar. Build reusable activity templates with locations, meeting points, booking options, pricing, deposits, capacity limits, staff notes, and customer-facing details.
Quickly generate recurring trips, weekly meetups, seasonal activities, race schedules, clinics, or special events from a single recurrence setup, then make global changes later without editing each scheduled activity one by one. Whether you are filling a boat, organizing a ride, planning a ski outing, hosting a local event, or running a specialty retail workshop, the calendar keeps scheduling, booking, and customer communication organized in one place. - Classes
Schedule classes by cadence or on the fly. Courses act as the reusable templates that feed class creation, with prebuilt course lists organized by training agency to make setup faster and more consistent. Create repeating class schedules in one step, manage class dates from the calendar, and keep the details organized for staff and customers. Course templates make it easy to define pricing, deposits, seat limits, booking options, required details, and customer-facing information before turning them into scheduled classes. - Travel
Manage travel bookings, deposits, payments, and scheduled billing cycles from one organized system. Upgrade to auto-billing to make recurring travel payments automatic, simple, and painless. Keep trip details, customer balances, traveler information, rosters, and checklists together so your staff can stay organized before, during, and after the trip. - SSI API Integration
Connect training workflows with SSI through API integration, helping dive shops reduce duplicate entry, keep course and student details more organized, and support smoother class administration from scheduling through completion. - Online Customer Booking Portal
Give customers a simple way to discover and book activities online. They can browse by calendar or activity, choose available options, select seats when needed, and reserve with full payment, deposit, or card-on-file authorization for later billing. - Built-in Waiver System
Create custom digital waivers for dive shops, activities, rentals, service workflows, and other industries that need signed customer agreements. Diverse Retail includes a flexible built-in waiver system while still supporting SmartWaiver integration. - SmartWaiver API Integration
Connect SmartWaiver to Diverse Retail so signed waivers, participant details, custom question responses, and waiver PDFs can stay tied to the customer, booking, rental, class, or activity record. API and webhook support helps reduce duplicate entry, speed up check-in, and keep waiver status visible to staff. - Weather & Marine Conditions
Connect real-world conditions to daily operations. Track weather and marine data, understand how conditions affect sales and bookings, plan staffing more confidently, and automatically record conditions in dive logs and activity logs.
Growth
Multi-Site
$150/month per location
Keep connected stores consistent while giving each location control over its own operation. Automate shared list maintenance, prepare update packages for later, or send product and price changes on the fly.
- Everything in Operations
- Drag-and-Drop Products & Price Changes
Open inventory at two connected stores and drag an item or selection between their windows. Review the differences, create missing products, and choose the fields to update on existing items, including cost, retail, descriptions, brand, and min/max levels. - Instant Updates — Send to Store Now
Select products, choose one or more connected locations, review the changes, and apply them immediately after confirmation. Add new products, update existing items, or send only the price fields you choose without building a package first. - Store Relay Update Packages
Build a named package of new products, item updates, and cost or retail changes directly from inventory. Choose the receiving stores and send it when ready; each store can review and process its incoming package at the right time. No spreadsheets or upload files to create. Track each location’s processing status. - Automatic Shared List Maintenance
Once connected, department codes, names, and hierarchy and supplier codes and names stay synchronized. New records copy their starting defaults; later edits preserve each store’s tax settings, supplier contacts, accounts, and terms. Brands use a master list, with shared customer and product groups available where enabled. - Local Pricing, Tax & Stock Rules
Choose cost only, retail only, or cost and retail together. A cost-only update keeps the destination retail price and recalculates margin and markup. Added products take their tax settings from the receiving store’s department and start with zero stock; existing quantities and sales history stay local. Local retail locks protect prices from replacement. - Per-Store Participation & Edit Locks
Configure sharing by location and data type, including separate customer, gift-card, reward, and group participation settings. Restrict local changes to departments, suppliers, brands, promotions, reward programs, and groups. Authorized manual item packages remain available when automatic sharing is off. - Promotions on Demand
Send a promotion to selected connected stores directly from the Promotions page. Sending it again updates its linked copy, while locally edited copies require review. This one-time send is available even when automatic promotion sharing is off. - Combined Store Reporting
Review sales across connected locations and compare store performance alongside the history of sent and processed updates. - Shared Website Locations
Bring connected stores together under one customer-facing domain with a location selector, while each store keeps its own local catalog, inventory, pickup, delivery, and cart activity. Included with the Hosted Site with Site Builder, or available with Ecommerce for $5/month per connected store.
Add to any Package
Optional components
AutoPay
$20/month
Automate payment collection with billing schedules and recurring weekly, monthly, quarterly, or annual cycles.
Set planned payment dates for multiple travel deposits, installment plans, final balances, and open invoices. For ongoing arrangements, keep recurring payments on schedule until canceled.
Use recurring AutoPay for memberships, product subscriptions, equipment rentals or leasing plans, storage and locker fees, ongoing lessons, club dues, facility access, and maintenance or service plans.
Email Automation CRM
$10/month
Automate customer communication, reminders, and marketing using email or Email-to-SMS texting. Send the right message at the right time based on customer activity, purchases, bookings, classes, rentals, service work, memberships, birthdays, and visit history.
Examples include birthday messages, class and trip reminders, signup confirmations, membership renewal notices, rental past-due alerts, gear service reminders, work order ready-for-pickup messages, special order pickup notices, and follow-ups after courses, charters, or travel.
You can also automate internal reports and schedules, such as daily class schedules, instructor schedules, charter manifests, closeout reports, end-of-day sales summaries, and cancellation notices.
Demographic Market Data
$5/month
Add ZIP-code-level demographic insight to your Diverse Retail system so you can better understand the markets around each store location.
Our demographic data includes population, density, city, county, metro area, age ranges, household income, home ownership, education levels, employment indicators, commute time, charitable giving, and more.
Use this information to support smarter pricing, marketing, customer targeting, site planning, and local sales analysis. Compare nearby ZIP codes, understand the makeup of your trade area, and identify opportunities based on income, age, family size, housing, and other local market indicators.
This is especially helpful for retailers, activity operators, service businesses, and multi-location stores that want better visibility into the communities they serve. Serving the US market only.
Shopping Cart
$20/month
Add a customer-facing online shopping cart connected to your Diverse Retail system. Customers can browse products, add items to their cart, and complete secure online purchases.
Includes PayPal API integration and merchant services through Pay API™. Pay API can also connect with in-store DC Direct processing, allowing secure card token sharing between your counter sales and online shopping cart for a more connected payment experience.
Integrated EasyPost API support adds shipping rates, label creation, package tracking, and carrier support for online orders and in-store fulfillment.
Integrated Shipday API support adds local delivery options for online orders, connecting your store with delivery providers such as DoorDash, Uber, and Roadie where available.
Foreign Currency Rates
Free through Jan. 2028.
Keep your store’s exchange rates current with automatic daily currency updates.
This add-on connects to an integrated exchange rate API and updates supported foreign currency rates for your store each day. Use it to support international customers, foreign currency pricing, travel-related sales, destination retail, and businesses that need quick access to current conversion rates without manually maintaining them.
Diverse Retail also keeps a currency trend history, including the last 5 days of rate movement plus comparison points from 30, 60, and 90 days prior, giving your team a quick view of recent changes and longer-term currency movement.
Shared Website Locations
$5/month per store
Bring multiple store locations together under one website and domain. Customers choose their preferred location, then shop the local catalog and fulfillment options for that store.
The selected store stays visible in the website header and can be remembered for future visits. Store switching keeps cart contents isolated so products, pickup, delivery, and checkout activity do not become mixed between locations.
Included with the Hosted Site with Site Builder, or add it to Ecommerce for $5/month per connected store.
Hosted Site with Site Builder
Starting at $50/month
Let us host, build, and maintain your website on our servers using your own domain URL, then connect it directly to your Diverse Retail shopping cart and Customer Booking Site.
Your website can promote your business, highlight products and services, and guide customers into online shopping, activity bookings, class signups, waivers, and scheduled purchases — all connected to the same system your staff uses every day.
We can even add live shopping and booking elements directly to your landing page, such as Hot Sellers cards, featured products, upcoming classes, or a quick 3-day activity view that helps customers see what is available and take action right away.
Shared Website Locations is included. Connected stores can share one website and domain, with customers choosing which location to shop.
Add-ons and services
Common quote components
Payments and hardware
Card terminals, receipt printers, label printers, customer display, cash drawer, station setup, and payment processor configuration.
Data and launch
Inventory import, customer import, department mapping, supplier setup, label templates, and staff launch training.
Website and online sales
Public website, product catalog, trip/course listing, rental booking, quote links, and future e-commerce planning.
Pricing questions
Which plan fits a dive shop?
Most dive shops should start with Operations because it includes Retail Plus plus the activity, class, travel, rental, waiver, and online booking workflows that dive operations usually need.
Can a shop start smaller?
Yes. A retail-heavy shop can start with Counter & Office, move into Retail Plus for advanced inventory and operations visibility, and add Operations when it is ready for bookings, rentals, and waivers.
What is the difference between automation, packages, and instant updates?
Automation keeps connected department and supplier structure consistent after a save, while brands and enabled groups use shared master lists. Store Relay packages hold item and price changes for each receiving store to review and process later. Drag and drop and Send to Store Now apply the changes you review and confirm immediately. Promotions have a separate Send to Stores action; automatic promotion publishing is not currently active.
Does every location have to share the same data?
No. Each location has its own participation settings. Customer sharing can be limited to a subset of the group, and gift-card participation is configured separately. Saving participation rules does not itself copy existing customers or combine gift-card or reward balances. Connected stores can receive authorized manual item and price packages even when automatic sharing is off.
Need help choosing?