Pricing

Packages that match how much of the system your shop needs

Retail

Counter & Office

Starting at $85/month

For shops that need POS, inventory, customers, purchasing, labels, and reporting working together. These core features support daily retail operations, with more detail available in the Core Features section.

  • Point of Sale
    A clean, flexible checkout screen built for speed at the counter and depth when you need it. Ring sales, manage customers, apply discounts, take payments, and access the workflows that keep your business moving — all from one easy-to-use POS view.
  • Dashboard
    Key Performance Indicators (KPI) and Goals & Trends
    Gather quick insight into your store’s performance with dashboard views designed to highlight important sales, profitability, inventory, and trend data.
  • Departments
    Build a clear inventory structure with master departments and sub-departments. Track sales, margin, item movement, inventory value, and category performance at every level, giving your store a stronger foundation for reporting, analysis, and smarter retail decisions.
  • Inventory
    Find Items Fast. Manage the Details That Matter.
    Diverse Retail supports unlimited inventory items and gives your team powerful search tools to find products quickly. Use quick filter pills, advanced criteria, and category-based searches across products, suppliers, departments, pricing, ordering, attributes, alerts, and more.

    Core inventory types include Standard, Serialized, Fee, and Service items, giving you the flexibility to manage physical products, tracked equipment, service charges, labor, rentals, fees, and other sellable items from one inventory system.

    Each item includes the retail details needed to manage it well — descriptions, product images, departments, suppliers, brands, product groups, size and attribute options, cost, markup, margin, retail price, MAP, MSRP, quantity on hand, tax settings, online selling options, reorder methods, and sales history.

    Product imaging helps bring inventory to life by feeding the shopping cart, customer-facing product pages, and image-based selling tools, making it easier for staff and customers to browse, recognize, and sell the right item.
  • Customer Engagement
    Get to know your customers without stepping away from the work. Diverse Retail brings customer details into the daily flow, tracking purchases, loyalty activity, preferences, bookings, rentals, service history, waivers, notes, and other interactions from one complete customer profile.
  • Supplier & Catalogs
    Connect your vendors to the inventory and purchasing tools that keep your store moving. Supplier catalogs help you build inventory faster, manage cost changes, identify new items, maintain MAP and MSRP, and support special orders from customer request through receiving and customer notification.
  • Purchase Orders
    Build smarter purchase orders with auto-suggested ordering, replenishment tools, and flexible supplier workflows. Diverse Retail helps identify what needs to be ordered, supports unlimited back orders, tracks cost changes from purchase orders and supplier catalogs, and handles case packs, eaches, order multiples, minimum order quantities, and reorder alerts.

    At each receiving point, if pending cost changes are detected, the system prompts your team to decide how the inventory item should be updated. Apply the new cost when appropriate, then choose whether to preserve the current margin by adjusting retail, or keep the current retail price and accept the updated margin. From suggested ordering through receiving, your team stays in control of purchasing, costs, pricing, and inventory accuracy.
  • On-Demand Order Replenishment
    Build purchase orders from smart replenishment analysis using replace quantity sold, min/max settings, special orders, and suggested order quantities. Run analysis directly from a PO or launch a full storewide replenishment review anytime.
  • Reports and Transaction Journal
  • Labels & Tags
    Create custom labels and tags with your own sizes, layouts, fields, and formats, then save reusable designs for the way your store prices, organizes, and promotes products.
  • Remote Tasks
    Create and manage task lists for physical inventory, creating and receiving PO's, price checks, shelf work, and other store projects so staff can work through operational jobs from one organized place.
  • Email receipts, PO's, and on-demand customer emailers
  • Guided Help & Traditional Documentation
    Access helpful guidance through smart, context-aware assistance, while still keeping familiar help files and documentation available when you need them.
Talk with sales

Advanced Retail

Retail Plus

Starting at $105/month

For retailers that need stronger inventory tools, business intelligence, smart ordering, AI Assist, and a real-time operations dashboard without adding scheduling and booking workflows.

  • Everything in Counter & Office
  • Dashboard Enhancements
    Adds a new Business Intelligence tab with a growing set of business indicators to help managers better understand store performance, trends, and opportunities.
  • Operations View
    Get a real-time snapshot of your store’s daily activity from one central operations page. Start with the big picture, then click any overview card to see the details behind it.
  • Option Items
    Build option groups and choices for items that need customization at the time of sale. Options can be simple selections, required choices, or add-on items with their own pricing.

    For example, an egg sandwich can include option groups for egg style, bread, cheese, and meat. Egg style might include folded omelet, fried egg, well fried, or scrambled. Bread choices might include bagel, roll, toast, or biscuit. Cheese and meat options can be added as free choices or priced upgrades.

    Option Items are ideal for food service, rentals, kits, packages, custom orders, service add-ons, and any item where the customer or staff needs to choose from available options before checkout.
  • Price Points
    Create multiple selling prices for the same item without creating duplicate inventory records. Price Points are useful when an item can be sold in different ways, sizes, quantities, or customer-facing formats.

    For example, a product could have a single-item price, a case price, a member price, a refill price, or a promotional price point. This keeps the item organized under one inventory record while giving staff the correct selling choices at checkout.
  • Work Order Service
    Manage service-based items that need tracking beyond a normal sale. Work Order Service items help staff create, price, and track repair, maintenance, installation, inspection, or labor-based work.

    Use Work Order Service for scuba gear service, bike repair, ski tuning, equipment maintenance, custom assembly, warranty work, or other jobs where the sale needs notes, status tracking, customer equipment details, parts, labor, and completion steps.
  • Matrix Items
    Group related items into an organized matrix for easier viewing, selling, and inventory management. Perfect for products with variations like size, color, style, flavor, or other attributes, matrix items help staff find and sell the right option faster. Matrix items can also be sold online as grouped products, giving customers a cleaner shopping experience when choosing the right variation.
  • Smart Ordering
    Start each day with smarter purchase suggestions. Diverse Retail analyzes inventory overnight using Dynamic Min/Max, Days of Supply, and sales-based replenishment methods, helping you quickly identify what to reorder before stockouts slow you down.
  • Rental System
    Manage the Full Rental Lifecycle from Reservation to Return.
    Diverse Retail helps rental-driven businesses manage the complete rental process in one connected system. Create rental inventory, schedule reservations, check equipment out, track what is due back, manage late returns, capture charges, and keep customer activity tied directly to the sale.

    Rental items can be organized by type, size, package, availability, and condition, making it easier for staff to find the right equipment and avoid overbooking. Use the calendar and rental views to see what is reserved, what is currently out, what is due back today, and what needs attention.

    From the point of sale, staff can attach rentals to a customer, collect deposits or payments, print rental agreements, and record important details before the equipment leaves the store. When the rental returns, the system helps complete the check-in process, update availability, review charges, and keep the item ready for the next booking.

    Whether you rent scuba gear, skis, bikes, paddleboards, tools, party equipment, medical equipment, or other specialty items, the rental system keeps reservations, checkout, returns, customer records, and inventory status organized from start to finish.
  • QuickBooks Online API
    Connect Diverse Retail to QuickBooks Online for cleaner accounting workflows. Send summarized sales, payment, tax, and financial activity into QuickBooks through the API so bookkeeping stays more consistent and your team spends less time re-entering data.
  • AI Assist
    Heuristic and ChatGPT model access for additional broad knowledge access.
Compare Retail Plus

Growth

Multi-Site

Custom multi-store quote

For larger operations that need multi-store control, transfers, shared data, and corporate reporting across connected locations.

  • Everything in Operations
  • Zone pricing
  • Corporate reporting with combined store reports and performance reports
  • Inventory transfers between locations
  • Centralized Purchasing with Split Distribution
    Create centralized purchase orders, then distribute inventory internally or split quantities across locations at the time of receiving.
  • Customer sharing, calendar sharing, and inventory sharing
Plan deployment

Add to any Package

Optional components

AutoPay $20/month

Scheduled billing/payment collection component.

Email Automation CRM $10/month

Automated customer communication and marketing workflows. Email or EmailToSMS Texting available.

Demographic Insights and Marketing Assist $5/month

Local market context and practical marketing support.

Shopping Cart $20/month

Add a customer-facing online shopping cart connected to your Diverse Retail system. Customers can browse products, add items to their cart, and complete secure online purchases.

Includes PayPal API integration and merchant services through Pay API™. Pay API can also connect with in-store DC Direct processing, allowing secure card token sharing between your counter sales and online shopping cart for a more connected payment experience.

Customer Booking Site $10/month

Open your calendar to online bookings with a simple customer-facing URL you can link to from your existing website. Customers can reserve activities, sign up for classes, purchase a class and schedule it later, choose boat dive or seated-event seats, select booking options, and complete waivers online.

Reservations, payments, class signups, seats, options, and waiver activity stay connected to your calendar and back-office system.

Hosted Connected Site Starting at $50/month

Let us host, build, and maintain your website on our servers, then connect it directly to your Diverse Retail shopping cart and Customer Booking Site.

Your website can promote your business, highlight products and services, and guide customers into online shopping, activity bookings, class signups, waivers, and scheduled purchases — all connected to the same system your staff uses every day.

Add-ons and services

Common quote components

Payments and hardware

Card terminals, receipt printers, label printers, customer display, cash drawer, station setup, and payment processor configuration.

Data and launch

Inventory import, customer import, department mapping, supplier setup, label templates, and staff launch training.

Website and online sales

Public website, product catalog, trip/course listing, rental booking, quote links, and future e-commerce planning.

Pricing questions

Which plan fits a dive shop?

Most dive shops should start with Operations because it includes Retail Plus plus the activity, class, travel, rental, waiver, and online booking workflows that dive operations usually need.

Can a shop start smaller?

Yes. A retail-heavy shop can start with Counter & Office, move into Retail Plus for advanced inventory and operations visibility, and add Operations when it is ready for bookings, rentals, and waivers.