AutoPay
1 year included
Automate deposits, payment plans, memberships, recurring charges, and scheduled customer payments.
$240 valueFREE
DEMA 2026 · Dive Show Special
A new platform.Built for dive.
Meet Diverse Retail Cloud: retail, bookings, rentals, service, and online selling in one connected system. Make the move to Operations and get more from your first year in the cloud.
Four extras. $480 in added value.
One year of Operations prepaid.
These show extras included.
Put more of the platform to work with these subscriptions, free for the promotional periods shown.
Demographic Market Data
1 year included
Understand your market with demographic, ZIP-code, and local market insights.
$60 valueFREE
Email Automation CRM
6 months included
Automate reminders, follow-ups, marketing, class and trip communications, and more.
$60 valueFREE
Shopping Cart
6 months included
Take retail online with ecommerce connected directly to Diverse Retail Cloud.
$120 valueFREE
Show offer terms: One-year Operations prepayment required. Promotional subscriptions apply to the qualifying account and promotional term shown. Show special valid through .
Meet Diverse Retail Cloud
From your counter
to the next dive.
Bring the daily work of a dive shop into one responsive cloud app. Your team can work from a Windows PC, Mac, tablet, or phone, with customers and operations connected across the business.
- Sell and stock: point of sale, inventory, purchasing, supplier catalogs, labels, and reporting.
- Outfit and service: rental gear, customer equipment, and service work orders.
- Book and organize: activities, classes, travel, public booking, digital waivers, manifests, and operational calendars.
- Stay connected: customer history, ecommerce, automated communications, and business insight.
Packages & pricing
Pricing that grows
with your store.
Start with the retail foundation, then add the operational depth, locations, and optional services your business needs.
Core retail
Counter & Office
$95 /month
Starting price
- POS, inventory, and customers
- Purchasing and supplier catalogs
- Labels and reporting
- AI Assist and multilingual app
Advanced retail
Retail Plus
$110 /month
Starting price
- Everything in Counter & Office
- Smart Ordering and Business Intelligence
- Rentals and service work orders
- Advanced inventory tools
Specialty operations
Operations
$125 /month
Starting price
- Everything in Retail Plus
- Activities, classes, and travel
- Public booking and digital waivers
- Manifests and operational calendars
Multi-Site
$150/month per location
Shared data, transfers, centralized purchasing, and corporate reporting across locations. Contact us to discuss your store setup.
Starting prices reflect the package foundation. Final quotes may vary by locations, stations, users, optional components, payment configuration, hardware, and services. View full package details.
Add to any package
Regular monthly pricing. The DEMA show offer includes the promotional periods listed above when you prepay one year of Operations.
AutoPay $20/month
Scheduled billing for deposits, memberships, invoices, and planned payments.
Email Automation CRM $10/month
Automated email and Email-to-SMS reminders, marketing, and operational messages.
Demographic Market Data $5/month
ZIP-level population, income, household, education, and local market insight.
Shopping Cart $20/month
Connected online shopping with payments, EasyPost shipping, and store inventory.
Hosted Connected Site: starting at $50/month.
Foreign Currency Rates: free through January 2028.
DEMA 2026
Ready to dive in?
Let’s talk about your shop and the show special.