Hosted shopping link
Point an existing Shop button or menu item to a complete connected storefront. It is the fastest path for a business that wants ecommerce without rebuilding its main website.
Connected ecommerce
Sell online without separating the store from the business.
Bring the catalog, customer pricing, payments, promotions, rewards, orders, and delivery choices into one connected shopping experience. Use a direct shopping link, a LightFrame overlay, or a fully embedded storefront.
Connected paymentsAccept cards with PAYApi, offer PayPal, and connect tokenized cards to authorized in-store workflows.
Connected customer valueGift cards, customer pricing, promotions, and accumulation rewards follow the relationship online.
Flexible fulfillmentSupport store pickup, shipping, and local delivery through DoorDash or Roadie.
Three storefront modes
Meet the website where it is today.
You can launch quickly without a rebuild, preserve an existing design, or make the entire shopping journey feel native to your site.
LightFrame
Open shopping above the current page in a responsive overlay. The customer keeps the context and branding of your website while the connected store handles the shopping experience.
Fully embedded
Place product browsing, product detail, cart, and checkout directly into website pages for the most integrated presentation.
Payments and customer value
Make checkout part of the same customer relationship.
Give customers familiar ways to pay while carrying the value of their store relationship into ecommerce.
PAYApi and PayPal
Accept secure card payments online and keep the token useful in store.
PAYApi tokenizes the card used at ecommerce checkout. When connected with DC Direct, that secure token can be shared with authorized in-store operations so the customer can continue working with your team without entering the card again.
- Credit and debit card checkout through PAYApi
- Tokenized card sharing between ecommerce and authorized in-store operations
- PayPal as an additional familiar payment choice
- Online payment activity connected to the retail order workflow
Gift cards, pricing, and loyalty
Recognize the customer and apply the value they have earned.
Ecommerce participates in the same programs that make the in-store relationship valuable. Customers can use gift cards, receive their assigned pricing, shop active promotions, and continue progress toward accumulation rewards.
- Gift card purchase, redemption, and balance visibility online
- Custom pricing for individual customers and customer groups
- Scheduled promotions and eligible offers carried into ecommerce
- Accumulation rewards tracked with the customer's connected activity
Pickup, shipping, and local delivery
Let customers choose how the order reaches them.
Match fulfillment to the order, the store, and the customer's location without disconnecting it from retail operations.
Pick up at the store
Let nearby customers order online and collect purchases from the store, keeping fulfillment with the team and inventory they already know.
Ship to the customer
Process shippable orders through the connected order workflow, with carrier tools available through the EasyPost API.
DoorDash or Roadie delivery
Offer local delivery through DoorDash or Roadie for eligible orders, based on the services available in your market and your store's delivery setup.
Connected storefront
Customers shop the products your team already manages.
Turn the retail catalog into a clear online shopping experience while retaining the product organization and operational knowledge behind it.
- Web categories and searchable product browsing
- Product images, descriptions, pricing, and availability
- Customer accounts, cart, checkout, and order history
- Gift cards and store-connected customer service
Product detail
Give shoppers the detail they need to make a decision.
Present clear product information, images, options, and purchase actions without making customers learn a separate experience from the rest of the website.
- Focused product pages and product imagery
- Mobile-ready browsing and buying
- A cart journey designed to keep action visible
- Online orders carried into retail operations
Website Content Creator
Build and maintain the website with codeless ease.
The website is not a one-time project that becomes difficult to update. Use the built-in content creator to make pages, organize navigation, change content, preview the result, and publish when it is ready.
BuildCreate pages and compose reusable sections without code.
EditUpdate text, images, cards, links, FAQs, menus, and footer content.
PreviewReview desktop and mobile presentation before making changes live.
PublishMove approved updates live from the same working area.
Responsive by design
Review the site where customers will actually use it.
Desktop and mobile previews make layout decisions visible before publishing. Pages, navigation, feature content, shopping links, and embedded commerce can be maintained as one responsive experience.
- Desktop and mobile preview
- Reusable feature, image, comparison, and FAQ content
- Direct URL links for classes, activities, catalogs, and other shopping destinations
- Navigation, footer, and sitemap controls
Connected commerce