Hosted shopping link
Point an existing Shop button or menu item to a complete connected storefront. It is the fastest path for a business that wants ecommerce without rebuilding its main website.
Connected ecommerce
Sell online without separating the store from the business.
Bring the catalog, customer pricing, payments, promotions, rewards, orders, and delivery choices into one connected shopping experience. Use a direct shopping link, a LightFrame overlay, or a fully hosted website.
Connected paymentsAccept cards with PAYApi, offer PayPal, and connect tokenized cards to authorized in-store workflows.
Connected customer valueBring gift cards, Pre-Pay cards, customer pricing, promotions, and accumulation rewards online. Turn each option on or off independently for online availability.
Flexible fulfillmentSupport store pickup, shipping, and local delivery through Shipday.
Three storefront modes
Meet the website where it is today.
You can launch quickly without a rebuild, preserve an existing design, or create a complete website with hosting and a codeless page builder included.
LightFrame
Open shopping above the current page in a responsive overlay. The customer keeps the context and branding of your website while the connected store handles the shopping experience.
Fully hosted website
We host your website on our servers, using your own domain, with SSL certificates included for secure connections. Create, edit, and publish pages with our built-in codeless page builder. Product browsing, product details, cart, and checkout are integrated directly into your website for one connected shopping experience.
Payments and customer value
Make checkout part of the same customer relationship.
Your customers already know your store. Help them connect their existing retail account online, so the benefits you enable—like customer pricing and rewards—can come with them.
See how to connect a retail store accountPAYApi and PayPal
Accept secure card payments online and keep the token useful in store.
PAYApi tokenizes the card used at ecommerce checkout. When connected with DC Direct, that secure token can be shared with authorized in-store operations so the customer can continue working with your team without entering the card again.
- Credit and debit card checkout through PAYApi
- Tokenized card sharing between ecommerce and authorized in-store operations
- PayPal as an additional familiar payment choice
- Online payment activity connected to the retail order workflow
Gift cards, Pre-Pay cards, pricing, and loyalty
Recognize the customer and apply the value they have earned.
Choose which customer benefits are available online. When enabled, customers can use gift cards and Pre-Pay cards, receive their assigned pricing, shop active promotions, and continue progress toward accumulation rewards. Each option can be turned on or off independently for online availability.
- Gift card purchase, redemption, and balance visibility online
- Pre-Pay cards available for online use
- Custom pricing for individual customers and customer groups
- Scheduled promotions and eligible offers carried into ecommerce
- Accumulation rewards tracked with the customer's connected activity
Pickup, shipping, and local delivery
Let customers choose how the order reaches them.
Match fulfillment to the order, the store, and the customer's location without disconnecting it from retail operations.
Pick up at the store
Let nearby customers order online and collect purchases from the store, keeping fulfillment with the team and inventory they already know.
Ship to the customer
Process orders through the connected workflow and choose free shipping above an order threshold, a flat shipping rate, or carrier pricing quoted through the EasyPost API.
Local delivery with Shipday
Offer local delivery through our Shipday integration, with access to Uber, DoorDash, Roadie, and more. Available services depend on your market and your store's delivery setup.
Connected storefront
Customers shop the products your team already manages.
Turn the retail catalog into a clear online shopping experience while retaining the product organization and operational knowledge behind it.
- Web categories and searchable product browsing
- Product images, descriptions, pricing, and availability
- Customer accounts, cart, checkout, and order history
- Gift cards and store-connected customer service
Product detail
Give shoppers the detail they need to make a decision.
Present clear product information, images, options, and purchase actions without making customers learn a separate experience from the rest of the website.
- Focused product pages and product imagery
- Mobile-ready browsing and buying
- A cart journey designed to keep action visible
- Online orders carried into retail operations
Website Content Creator
Build and maintain the website with codeless ease.
The website is not a one-time project that becomes difficult to update. Use the built-in content creator to make pages, organize navigation, change content, preview the result, and publish when it is ready.
BuildCreate pages and compose reusable sections without code.
EditUpdate text, images, cards, links, FAQs, menus, and footer content.
PreviewReview desktop and mobile presentation before making changes live.
PublishMove approved updates live from the same working area.
Responsive by design
Review the site where customers will actually use it.
Desktop and mobile previews make layout decisions visible before publishing. Pages, navigation, feature content, shopping links, and embedded commerce can be maintained as one responsive experience.
- Desktop and mobile preview
- Reusable feature, image, comparison, and FAQ content
- Direct URL links for classes, activities, catalogs, and other shopping destinations
- Navigation, footer, and sitemap controls
Connected commerce